After a strong 2016 trading period, the Park Centre has welcomed the news that Iceland Frozen Foods are to undertake a major refurbishment and extension to their store in the south-west Belfast shopping centre.

The refurbishment and extension is scheduled to begin in May of this year and will involve a new shop format along with a significantly increased frontage for the store and an increased floor area which will lead to a much improved retail environment.

Iceland has been operating at the Park Centre, located just off the M1 Motorway at Broadway Roundabout, for 20 years and has a very loyal customer base, making it a leading store within the region.

Colin Mathewson of letting agents CBRE said:
“It is great to see this level of investment and commitment by Iceland in their store at Park Centre.

“This is the first store outside of London in which Iceland is implementing this new shop format and this reflects the importance and performance of this location within their store portfolio in Northern Ireland.”

Stephen McGeown of Park Centre owners Latt Ltd commented:
“We are delighted that Iceland have committed to this larger, improved store within the scheme and this is just the beginning of positive news for the Park Centre during 2017.

“Over the past few months our stores have reported strong trading with many setting new trading records over the Christmas period.

“We are looking to the future and we are working hard to secure major new additions to the Centre.

“We have a great location, free car parking and a first class retail offering with over thirty stores including Specsavers, Peacocks, JD Sports, B&M, Dunnes Stores, Boots and many more.

“Iceland’s decision to expand their store is a major display of confidence in the Park Centre and in the local community.

“Our customers will enjoy the improved shopping experience that this will bring.”

Edward Gray